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- đ„ The love-hate relationship between Crypto and Rolexes
đ„ The love-hate relationship between Crypto and Rolexes
Namaste. This is Doodhwala. The crypto newsletter thatâs like your hot morning chai. You love its taste, smell and the whole feel of it.
New month, new week, new me! Letâs get into it:
NFTs got more cooler thanks to football (not soccer)
Everybody is selling RolexesâŠ.and crypto is to blame
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NFTs got way cooler thanks to football (not soccer)

Binance is one of the biggest crypto exchanges in the world and football is one of the biggest sports in the world.
What happens when they intersect?
It rains some motherlovinâ NFTs!
Binance recently announced they are teaming with SocietĂ Sportiva Lazio or S.S Lazio to launch NFT tickets.
S.S. Lazio is a team in the Italian Serie A league.
Itâs the league that we watch when there are no Premier League games, no La Liga games, and no Bundesliga games.
Binance will create NFT tickets and season passes for fans from the beginning of the 2022/23 season.
With these NFTs, the fans can:
Get discounts in merch stores
Access exclusive content
Receive special airdrops for loyalty
Get unique club access
Learn how to pronounce the clubâs name
Kudos to Binance for adding some great utility to these NFTs! (we do not mean this ironically, really!)
For Binance, this helps them with more awareness of their product, much like their recent deal with Cristiano Ronaldo, and more adoption of crypto from the huge fanbase.
Crypto companies have been massively investing in football. Think Manchester United and Tezos. Inter Milan and Socios. FC Barcelona and Polygon.
These companies want the next billion users onboarded to crypto and eventually to their platforms.
And they know the next billion users are watching football.
I guess all we can say is, when will a crypto company sponsor an IPL team? đ
Everybody is selling RolexesâŠ.and crypto is to blame
âScrew you moneyâ is a lot of money.
Itâs that amount of money when you can go, âscrew you man, Iâve got money. Like real money.â
Itâs like the Kabhi Khushi Kabhie Gham house kinda money. I mean, look at this:

And when crypto bros make that kind of money, they do a few things with it:
Buy IP rights to a movie
Buy a Premier League football club
Buy a sky-pad in New York City
The more sane crypto bro buysâŠyou guessed itâŠfancy watches.
Iâm talking Rolexes, not Fastrack watches (bear market đ)
Speaking of bear markets, the downturn in crypto prices and fancy jewellery that tells the time, donât exactly go hand to hand.
This is where the problem lies.
Crypto investors who were up-only last year bought a ton of fancy watches like Rolexes and Patek Philipps. Now, theyâre returning them.
And itâs flooding the market.
The second-hand market for luxury watches has been flooded mostly from crypto investors, said resellers.
Well, crypto investors selling Rolexes for groceries and fuel is not all to blame,
Itâs a watered-down effect of whatâs happening with supply chains and inflation.
Doodhwalaâs take: Inflation (that thing that makes us pay more for things) is making everything more expensive, which is resulting in people selling their stuff and cutting back spending on things they donât need (like helipads, but not doodh packets, PHEW!).
So, yeah, crypto bros will continue to sell their Rolexes, Lambos, helipads, and 1999 Pokemon Base Set Charizard PSA 10.
Can you blame them?
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Is this how we look like? đ
Thatâs all for today degens! Naale Sigona!

Yo! Our legal and financial advisors (aka our good olâ conscience) have asked us to add this boring disclaimer.
None of what you read here is financial advice. We arenât here to get to buy or sell a crypto. Weâre only here to tell you whatâs up in crypto today and make you laugh. So, if you screwed up on a trade, thatâs on you G. Stay safe in the markets.