🌟 EXCLUSIVE: Advice from Coinbase's CPO

Gm, this is the doodhwala, the crypto newsletter that you can swipe right on!

But right now DONT SWIPE RIGHT swipe up and read on because we've got something special. 👇

Here’s the scoop for today:

• ✨ Advice From A PRO Buidler

• 🚀 Become a GREAT FOUNDER

• 💣 SEC = Striking Every Crypto

• ⚒️ Understanding DeFi The Easy Way

• 😂 Milky Meme Of The Day

We’ve got some exclusive stuff for you today.

✨ EXCLUSIVE: Advice From A PRO Buidler

The big story for you today — we went into Bangalore traffic at 7pm on a Monday. 😱

Ikr? Whaaaat? But we had a damn good reason.

Surojit Chatterjee sat down with a bunch of Indian founders, investors, and even that rando doodhwala.

He was peppered with some ❤️ and some 🔥 questions by Raghu and Pareen from Buidlers Tribe and Web3 Normies.

Btw, we’re not talking about Surojit, that Bengali singer (although, who knows our man might have some musical 🦴 too).

We’re talking about the dude who’s been in:

🛒 Flipkart: Turned cash payments into digital payments.🔵 Coinbase: Launched the NFT marketplace, Coinbase One, etc.🔍 Google: Turned Google Images into a bigger business than Pinterest.🥛 Doodhwala: Featured in the bestest and unfunniest crypto newsletter.

Surojit stepped down from his role as the CPO of Coinbase a few months ago.

Btw we found out that:

CPO = Chief Puppy Officer ❌CPO = Chief Product Officer ✅

😵

We were wondering why my dude was not talking about baby 🐶 doge, and instead talking about dope products he built at Google, Flipkart, and Coinbase. 🤷‍♂️

Then we realized, this is honestly a masterclass for anyone building a web2, web3, or web69 product.

So, we wanna make it OUR BIG story for the day. 👇

🤌 Value over anything else

Every product is designed to do one thing — create value. 💡

Value is what humans give a 💩 about, and if they demand value, they’re willing to go thru even a badly designed product to get it. Even read a 1,500-word newsletter every day 😭

So, when building a product, focusing on great design or great UI/UX should come 2nd to focusing on the product.

This is especially true for products that are gateways into crypto like → Web3 Games.

Man was quite blunt about it, ‘Web3 games are not fun.’ 🫢

But it can be, here’s how:

1. Simplify the login

2. Login happens ‘under the hood’

3. Game first → wallet–connect second

4. Remove all jargon, focus on the game

🫶 Favv products

Web2

In 2018, Google Images was pretty much making no money (compared to the 💰 bank 💰 Google was making).

Probably because people weren’t searching for “doodhwala at crypto events” 🤷‍♂️

He then integrated product search 🤝 image search

This allowed people to search for weird products like “fidget spinner” (lol remember that thing? 🤣 now there are millions sitting in landfills) on Google search instead of on e-commerce sites.

But this wasn’t just a quiet switch, it ended up making billions of dollars for Google 💰💰💰

Web3

In August 2022, when everyone was like, “what is this Merge thing? Is it a new dating app for developers?” Coinbase launched liquid staking.

Wait, tf is liquid staking:

They started with cbETH, which IS NOT the crypto version of CBDs you filthy hippies 🍀

In just 6 months, Coinbase’s wrapped ETH already has over $1.6 billion in total value and is the second largest liquid staker behind Lido Finance.

🧸 Bear market mind-shift

Surojit’s been with Coinbase since before Covid (basically last century), he’s seen:

• the 2020 DeFi summer

• the 2021 bull market

• the 2022 bear market

• the Coinbase IPO

One thing Surojit has NOT seen is Brian Armstrong getting a haircut or changing his look. The dude does not age!

But the other is reality is always different during the 🐂 and the 🧸

Bull market → everyone is a genius.Bear market → everyone is an idiot.

Builders in the bear market have gotta ask themselves 3 questions when buidling products:

1. What am I doing?

2. Is it needed?

3. Is it gonna be effective?

4. Will the doodhwala write about us?

🥺

🔥 Rapid Fire: Next Monopoly in crypto

Lastly, we’ve got Doodh with the Doodhwala’s 🔥 RAPID FIRE ROUND 🔥:

1️⃣ What’s the biggest difference between a web2 vs a web3 founder?

Web2 founders are humble and learn from experience.Web3 founders are cocky and call people names like ‘boomer,’ ‘moron,’ and ‘soy-milk drinkers.’

2️⃣ What’s your favv memory at Coinbase?

When Coinbase IPO-ed in 2021.

IPO = initial paani offering ❌IPO = initial public offering ✅

3️⃣ What’s the future of L2s?

We’ll have more L2s, but they will be application specific. We’ll, however, have fewer L1s.

4️⃣ What’s the most underrated thing in crypto?

Decentralized identities, that focus on privacy + data protection.(unfunny crypto newsletters too? 🥺)

5️⃣ Where can we see a monopoly in crypto?

Monopolies are created in marketplaces, and the biggest marketplaces will be:

🏪 e-commerce🐦 social media🎯 gaming

6️⃣ What’s your advice to founders?

‘Forget the fact that crypto is cool, build something of value.’

🎮 Gameswala: Guess the view

Guess where this beautiful view comes from? 🌁

Made waves in the world by being the first country to adopt ₿ Bitcoin as legal tender💵

(answer at the 👇 bottom👇 of the email)

🥛 Into the Doodhverse: Become a GREAT FOUNDER

This is your guide to what’s happening in the SUPER boring world of doodhwala this week! 🥱

🏆 Doodhwala x CoinDCX

How was your weekend? Ours was filled with revealing the insider secrets of the Doodhwala at the CoinDCX Bangalore Chapter Meetup!

Our Chief Doodhwala, Arvind, spilt the beans on how we wake up at 9 AM to write a newsletter that’s delivered at 10 AM (ish 😅)

👉 Chegg it 👈

🎙️ Big Brain VC x Giga Chad BUIDLER

The Web3 Normies podcast is back with episode #4. In this episode, our normie bros, Raghu and Prashanth, talk about the different types of founders that exist.

From SBF to Sandeep Bhai. 🤷‍♂️

And you can also figure out which typa founder you are. (the brainy one or the scammy one? 😬)

👉 Listen Now 👈

🍼 Crypto doodh shots: SEC = Striking Every Crypto

• 🇨🇳 China calling: Ahead of the Shanghai update, Ethereum’s addresses are rising, 130k addresses added in Jan 2023 alone.

• ✋ SEC = Striking Every Crypto: Philippine SEC aims to increase oversight over crypto industry by making new rules, increasing surveillance to monitor the markets better

• ⚔️ Arsenal of NFTs: Blockchain-based fantasy game Soare signs a 4-year contract with English Premier League

• 🐶 Burning Dog: Meme coin community votes to burn 4.9 trillion tokens ($100 Million Worth) of Floki Inu

• 💳 Take My Dinheiro: Binance partners with MasterCard in Brazil to introduce a prepaid card allowing users to pay bills with crypto

🛠 Resourcewala: Understanding DeFi the easy way!

We all know what DeFi stands for.

It’s Desi Finance Decentralized Finance.

And every smart bro we know is predicting that this is going to be HUUUGE soon. 🔥

But here’s an embarrassing secret, we didn't even know what it REALLY means.

Until we found this resource. 😎

It explains everything about:

• Buying ETH

• Crypto AMMs

• DeFi Blue Chips

And even gives some useful websites to learn more, if we get stuck. 🥛

So check it out and get the DeFi brain going! 🚀

😂 Milky Meme Of The Day

Let us know what you think 👇

If you want more doodh then, be sure to follow our Twitter (@DoodhwalaDaily)

That’s all for today bhaiyo aur bheno! Naale Sigona!

Aakash "Dahi Cheeni" Athawasya & Arvind "Doodh Peda" Krishna

Yo! Our legal and financial advisors (aka our good ol’ conscience) have asked us to add this boring disclaimer.

None of what you read here is financial advice. We aren’t here to get you to buy or sell a crypto. We’re only here to tell you what’s up in crypto today and make you laugh. So, if you screwed up on a trade, that’s on you G. Stay safe in the markets.